People

We’re a bespoke firm comprised of highly focused creative problem solvers.

Giles Crouch, MM – Chief Digital Officer | Digital Anthropologist | Managing Partner
Digital Product Management, Digital Strategy, Digital Anthropology

Giles has been bringing digital products to global markets for over twenty years. He’s highly experienced in developing digital business models and strategies. He creates innovative approaches to digital products and the strategies needed to drive effective ROI. Giles brings experience in multi/omnichannel business models, from mobile-first to cross-platform. Behind all of this is a data-informed set of guiding principles. His background as a digital anthropologist means a human-centric approach to developing digital strategies; meaning they’re more relevant to the people who become lasting customers.
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Giles has lead Big Data initiatives to develop new digital business models. He’s also worked with leveraging Artificial Intelligence for small and large businesses with Machine Learning, Neural Networks and Natural Language Processing. Skilled in Digital Governance he helps clients avoid critical traps as they evolve. Giles is regularly interviewed by news media and had delivered nearly 100 workshops, speaking engagements and keynotes.
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Kevin Colvey, MBA – Managing Partner |
Restructuring, Financials, Capital Raising, Business Models, Infonomics
Bringing over 25 years of developing complex international financial projects and SME enterprise investment programs, Kevin understands structuring complex financial agreements. An astute financial mind, Kevin helps ensure marketing ROI and metrics are aligned with corporate strategy. A consummate negotiator and ability to move the needle forward, Kevin is highly regarded for his global experience and ability to negotiate complex business agreements.

Kevin helped a major Canadian newspaper company restructure and prepare for the complex world we operate in. He’s worked across the energy sector and with breweries and manufacturers.

Martin Seto, B. Comm, CAAP – Principal Consultant – Digital Publishing Sector
Digital advertising models, content distribution, revenue models
Martin has been around since (actually before) the internet was just a dial-up service using a phone modem with a connection to AOL. He is one part geek, one part creative ad guy and lastly part publisher, the classic creative gemini. He has witnessed the growth of the digital ecosystem we live in today and has even chronicled some of this on his blog on Masthead.ca. Lately, he has be producing the Canadian Online Publishing Awards that has become a badge of honour for winners in Canada.  He has expertise in traditional and digital media and has developed ad revenue programs for his publishing clients based on understanding what the advertiser wants and sometimes don’’t know what they want too.  Martin has spoken at magazine conferences on ad revenue models and has worked with over 50 magazine titles in Canada in the launch of digital editions, apps and websites. One of his career highlights was In 1998 when he worked with corporate and media sponsors for Team Canada for the Commonwealth Games in Malaysia where got to go to a dinner with Prince Edward on the guest list.

In addition to a Bachelors of Commerce and Finance from the University of Toronto that he got in 1983, he has a Certified Ad Agency Practitioners Diploma (CAAP) that he received in 1986 too. He even had  stints as an Advertising instructor at Centennial College in 1999 and Humber College in 2010/11. Martin works on our projects within the media industry.

David Holt – Principal Consultant |
Corporate strategy, creativity, systems thinking, innovation strategies
David was founding editor of Progress Magazine, a premiere business magazine for Atlantic Canada and is co-founder of Optimyz magazine. Holt sides with thinkers such as Buckminster Fuller who present life more as a creative endeavour than a problem-solving exercise. David brings to clients a keen strategic mind to help unravel complex problems to bring focus and clarity.

Our Digital Workforce
We work completely as a distributed digital workforce. With an incredibly astute team of over 35 with core competencies in:

  • UX and UI Design
  • Digital Product Management
  • Digital Product Design
  • Digital Business Strategy
  • Agile Product Development and Governance
  • Design Thinking
  • Digital Marketing (omnichannel)
  • Full Stack, DevOps and Information Architecture
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