People

We’re a bespoke firm comprised of highly focused wicked business problem solvers.

Giles Crouch, MM – Chief Digital Officer | Digital Anthropologist | UX Strategist
UX Strategy | Digital Anthropology | Digital Business Models | Netnography

For over 20 years Giles has been bringing digital products to global markets, helping traditional businesses become more digital and delivering UX strategies. His work helps companies find new revenue streams, avoid disruption or become a disruptor and gain critical insights to gain strategic advantage. His background as a digital anthropologist means he delivers from a human-centric perspective as he deeply and intuitively understands how humans and technology come together to create solutions.
Giles is also regularly interviewed by news media on the issues of technology and society. He’s delivered over 100 speaking engagements, webinars, keynotes and panel discussions. His work has influenced Canadian and Norwegian foreign policy, helped traditional companies discover new revenue streams and become what he terms as “intelligent businesses” through the use of Information Management and data leveraging.
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Martin Seto, B. Comm, CAAP – Principal Consultant – Digital Publishing Sector
Digital advertising models, content distribution, revenue models
Martin has been around since (actually before) the internet was just a dial-up service using a phone modem with a connection to AOL. He is one part geek, one part creative ad guy and lastly part publisher, the classic creative gemini. He has witnessed the growth of the digital ecosystem we live in today and has even chronicled some of this on his blog on Masthead.ca. Lately, he has be producing the Canadian Online Publishing Awards that has become a badge of honour for winners in Canada.  He has expertise in traditional and digital media and has developed ad revenue programs for his publishing clients based on understanding what the advertiser wants and sometimes don’’t know what they want too.  Martin has spoken at magazine conferences on ad revenue models and has worked with over 50 magazine titles in Canada in the launch of digital editions, apps and websites. One of his career highlights was In 1998 when he worked with corporate and media sponsors for Team Canada for the Commonwealth Games in Malaysia where got to go to a dinner with Prince Edward on the guest list.

In addition to a Bachelors of Commerce and Finance from the University of Toronto that he got in 1983, he has a Certified Ad Agency Practitioners Diploma (CAAP) that he received in 1986 too. He even had  stints as an Advertising instructor at Centennial College in 1999 and Humber College in 2010/11. Martin works on our projects within the media industry.

David Holt – Principal Consultant |
Corporate strategy, creativity, systems thinking, innovation strategies
David was founding editor of Progress Magazine, a premiere business magazine for Atlantic Canada and is co-founder of Optimyz magazine. Holt sides with thinkers such as Buckminster Fuller who present life more as a creative endeavour than a problem-solving exercise. David brings to clients a keen strategic mind to help unravel complex problems to bring focus and clarity.

Our Digital Workforce
We work completely as a distributed digital workforce. With an incredibly astute team of over 35 with core competencies in:

  • UX and UI Design
  • Digital Product Management
  • Digital Product Design
  • Digital Business Strategy
  • Agile Product Development and Governance
  • Design Thinking
  • Digital Marketing (omnichannel)
  • Full Stack, DevOps and Information Architecture
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