Giles Crouch, MM, MA – Cultural (Digital) Anthropologist | UX Strategist & Researcher
UX Strategy | Digital Anthropology | Netnography | UX Research | Marketing

With a masters in cultural anthropology, what else does one do for gainful employment but get into marketing? So this Giles did, launching several technology products into global markets, including what would now be called SaaS digital products. His deep understanding of how humans and technology come together propelled his career years in marketing to become Chief Marketing Officer. Then, as social media came into the world, he co-founded a social media analytics company working with cutting edge Artificial Intelligence tools such as Machine Learning and Natural Language Processing, working with major global brands and foreign policy departments in Canada, the United States, UK and Norway.
Over the past decade, Giles’ work on UX research and strategy has helped retail and manufacturing brands move quickly into new or previously unimaginable market segments. And effectively grow. His insights into how humans use, interact with and take advantage of digital technologies has helped product teams develop more meaningful digital products. Retailers and manufacturers call upon Giles at the early stages of ideation for product and market insights and to develop their go-to-market strategies.
Giles has lead or been part of over 200 netnographic research projects over the past decade, hence his work as a digital anthropologist/ He has a deep understanding as a result of this work or both brand and public policy issues with regards to digital technologies, including social media.
He is regularly interviewed by news media on the global impacts of social media and technology on society and has spoken at over 100 events over the past several years.

Martin Seto, B. Comm, CAAP – Principal Consultant – Digital Publishing Sector
Digital advertising models, content distribution, revenue models
Martin has been around since (actually before) the internet was just a dial-up service using a phone modem with a connection to AOL. He is one part geek, one part creative ad guy and lastly part publisher, the classic creative gemini. He has witnessed the growth of the digital ecosystem we live in today and has even chronicled some of this on his blog on Lately, he has be producing the Canadian Online Publishing Awards that has become a badge of honour for winners in Canada.  He has expertise in traditional and digital media and has developed ad revenue programs for his publishing clients based on understanding what the advertiser wants and sometimes don’’t know what they want too.  Martin has spoken at magazine conferences on ad revenue models and has worked with over 50 magazine titles in Canada in the launch of digital editions, apps and websites. One of his career highlights was In 1998 when he worked with corporate and media sponsors for Team Canada for the Commonwealth Games in Malaysia where got to go to a dinner with Prince Edward on the guest list.

In addition to a Bachelors of Commerce and Finance from the University of Toronto that he got in 1983, he has a Certified Ad Agency Practitioners Diploma (CAAP) that he received in 1986 too. He even had  stints as an Advertising instructor at Centennial College in 1999 and Humber College in 2010/11. Martin works on our projects within the media industry.

David Holt – Principal Consultant |
Corporate strategy, creativity, systems thinking, innovation strategies
David was founding editor of Progress Magazine, a premiere business magazine for Atlantic Canada and is co-founder of Optimyz magazine. Holt sides with thinkers such as Buckminster Fuller who present life more as a creative endeavour than a problem-solving exercise. David brings to clients a keen strategic mind to help unravel complex problems to bring focus and clarity.

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