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Tag: Revenue

Choosing a CMS for a magazine publisher

Posted on April 18, 2019by Giles W. CrouchLeave a comment

How to choose a CMS for magazine publishers.

Posted in digital transformation, Journalism, Magazines, Publishing, Strategy
Tagged CMS, content, devops, drupal, editorial, joomla, Revenue, wordpress

Why Newspapers Need to Save Obituaries

Posted on August 22, 2018August 22, 2018by Giles W. CrouchLeave a comment

Obituaries are a cash cow that newspapers are giving away. They should keep them.

Posted in Advertising, Management, Newspapers, Strategy
Tagged classifieds, Obits, Obituaries, Revenue

Why News Media Need to Ally on Advertising Sales

Posted on June 22, 2018June 22, 2018by Giles W. CrouchLeave a comment

News media and publishers need to join forces to survive against the Duopoly.

Posted in Advertising, Management, Newspapers, Publishing, Strategy
Tagged Monetization, Revenue, Strategy

Voice Devices & News Media: Play or Hold?

Posted on June 4, 2018June 4, 2018by Giles W. CrouchLeave a comment

Should news media invest in voice devices like Alexa, Google Home or Apple Home Pod?

Posted in Advertising, Management, Strategy, Technology
Tagged Alexa, Apple, Doubleclick, Home, Home Pod, Revenue

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Since 2008, we’ve completed over 200 UX research & netnographic projects for clients around the world.

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UX Research and Strategy. It’s in our very fibre. We’ve helped clients find new revenues, avoid catastrophe and make better, informed decisions.

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