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Tag: research

The danger of not doing UX research

Posted on May 5, 2022by Giles W. CrouchLeave a comment

Fail to do the research and you could be killing your idea for a digital product right from the start. Here's why.

Posted in Design, Management, Netnography, research, UX strategy
Tagged business model, capital, investment, MVP, research, startup, UX design

Netnography & Ethnography in UX Strategy and design

Posted on September 17, 2021by Giles W. CrouchLeave a comment

While often conflated, ethnography and netnography serve two distinct purposes in UX strategy.

Posted in Design, governance, Management, Netnography, Product Management, Strategy
Tagged Anthropology, design thinking, ethnography, innovation, Insights, research, UX strategy, workflow

Could social media evolve human culture globally?

Posted on June 30, 2021by Giles W. CrouchLeave a comment

For good or bad, social media is having a huge impact on our world. But will it lead to a boring monoculture?

Posted in Design, governance, Netnography, Social Media
Tagged complimentary cognition, culture, digital life, ethnography, Humanity, research, society

What is a digital anthropologist? What do they do?

Posted on June 4, 2021by Giles W. CrouchLeave a comment

It's not about old bones and ancient history. It's about what's happening in digital societies.

Posted in governance, Management, Netnography, research, Social Media, Technology
Tagged communications, design anthropology, history, Netnography, propaganda, research

What Does “Phygital” Really Mean?

Posted on April 15, 2021April 16, 2021by Giles W. Crouch1 Comment

The non-marketing version of what phygital really means and how it relates to humans.

Posted in Design, digital transformation, Netnography, research, Technology
Tagged 5G, cyborg, IFTT, Insights, Neuralink, phygital, research

Canadian Travel Plans Post-Pandemic

Posted on March 11, 2021by Giles W. CrouchLeave a comment

Insights into what Canadians are planning for tourism post-pandemic.

Posted in Netnography, research
Tagged Canada, culture, Insights, Netnography, Pandemic, research, Tourism, travel

Netnography in urban design and architecture

Posted on October 22, 2019by Giles W. CrouchLeave a comment

A powerful form of insights.

Posted in Design, Management, Social Media, Urban Design
Tagged design anthropology, ethnography, human-centric, Netnography, research

Experienced

Since 2008, we’ve completed over 200 UX research & netnographic projects for clients around the world.

Exceptionally Focused

UX Research and Strategy. It’s in our very fibre. We’ve helped clients find new revenues, avoid catastrophe and make better, informed decisions.

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