While often conflated, ethnography and netnography serve two distinct purposes in UX strategy.
Netnography & Ethnography in UX Strategy and design
Tag: research
Could social media evolve human culture globally?
For good or bad, social media is having a huge impact on our world. But will it lead to a boring monoculture?
What is a digital anthropologist? What do they do?
It's not about old bones and ancient history. It's about what's happening in digital societies.
What Does “Phygital” Really Mean?
The non-marketing version of what phygital really means and how it relates to humans.
Canadian Travel Plans Post-Pandemic
Insights into what Canadians are planning for tourism post-pandemic.
Netnography in urban design and architecture
A powerful form of insights.
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