Fail to do the research and you could be killing your idea for a digital product right from the start. Here's why.
The danger of not doing UX research
Tag: research
Netnography & Ethnography in UX Strategy and design
While often conflated, ethnography and netnography serve two distinct purposes in UX strategy.
Could social media evolve human culture globally?
For good or bad, social media is having a huge impact on our world. But will it lead to a boring monoculture?
What is a digital anthropologist? What do they do?
It's not about old bones and ancient history. It's about what's happening in digital societies.
What Does “Phygital” Really Mean?
The non-marketing version of what phygital really means and how it relates to humans.
Canadian Travel Plans Post-Pandemic
Insights into what Canadians are planning for tourism post-pandemic.
Netnography in urban design and architecture
A powerful form of insights.
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