Marketers need to prepare for a data breach. It's not a matter of "if" it's a matter of "when." Here are some guidelines.
The Data Breach: Why News Media Need to Prepare
Tag: Marops
Why Newspaper Marketers Should Love the IT Department
With technology so pervasive in marketing now, fostering a close working relationship with IT is critical.
Agile Marketing: The Pros and Cons
Agile marketing can be a boon to business. But what are the pros and cons? We take a quick look.
How MarOps Can Improve Credibility
How improving Marketing Operations (MarOps) can improve department credibility.
The Key Ingredients for Account Based Marketing Success?
Marketing technology, from CRM tools to digital creativity tools like Canva or Adobe are making Account Based Marketing ever more efficient and better at delivering ROI on marketing campaigns. Not familiar with ABM (Account Based Marketing)? Essentially it means providing customized content to each lead, from brochures, inbound tactics to landing pages. It's highly measurable,…
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