Marketers need to prepare for a data breach. It's not a matter of "if" it's a matter of "when." Here are some guidelines.
With technology so pervasive in marketing now, fostering a close working relationship with IT is critical.
Agile marketing can be a boon to business. But what are the pros and cons? We take a quick look.
How improving Marketing Operations (MarOps) can improve department credibility.
Marketing technology, from CRM tools to digital creativity tools like Canva or Adobe are making Account Based Marketing ever more efficient and better at delivering ROI on marketing campaigns. Not familiar with ABM (Account Based Marketing)? Essentially it means providing customized content to each lead, from brochures, inbound tactics to landing pages. It's highly measurable,…