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Tag: innovation

Why We Should Replace “User” With “Human”

Posted on April 28, 2022by Giles W. CrouchLeave a comment

An ode to why the word "user" is not good for building good digital products.

Posted in Design, Management, Netnography, research, UX strategy
Tagged Design, HCI, human-centric, ideas, innovation, UX design

Building a Human First Metaverse & Web3

Posted on February 15, 2022by Giles W. CrouchLeave a comment

The metaverse and Web3 are a messy bunch of ideas. If we do move forward, can we make them more human?

Posted in Uncategorized
Tagged arts, future, humanities, innovation, Metaverse, sociology, Strategy, Web3

Why technology is coming at us so fast

Posted on February 4, 2022February 4, 2022by Giles W. CrouchLeave a comment

There is a reason, several actually, that technology is coming at us so fast.

Posted in Uncategorized
Tagged adaptation, culture, innovation, Strategy, technogenesis, tribal

So your company wants to build a mobile app?

Posted on January 3, 2022January 6, 2022by Giles W. CrouchLeave a comment

It may seem like a good idea to build a mobile app, but beware the true costs.

Posted in Design, Management, Product, Product Management
Tagged innovation, Metaverse, Mobile, UX strategy, Web3

The Big Shift Coming in the Search Engine World

Posted on December 14, 2021by Giles W. Crouch1 Comment

There's a quiet, but steady revolution happening in the world of search engines. Google may not win.

Posted in Design, Infonomics, Management, research, Strategy
Tagged future, innovation, Search engine, SEM, SEO, trends

Can our brains adapt to the digital age?

Posted on December 8, 2021by Giles W. CrouchLeave a comment

Our brains have adapted over millennia to changes in culture and society. How will this be in the digital age?

Posted in digital transformation, Netnography, research, UX strategy
Tagged apps, Cognition, future, ideas, innovation, mental models, Social Media, Strategy

How Digital Twins Could help the Planet

Posted on November 26, 2021by Giles W. CrouchLeave a comment

This powerful way of handling complex manufacturing could be a boon to business and the environment.

Posted in Management, Product, Technology
Tagged complex systems, Fab, innovation, Manufacturing, trends, virtual reality

Does your business suffer from app overload?

Posted on November 18, 2021by Giles W. Crouch1 Comment

You may have unwieldy mess of apps and tools you're using. Times for cleanup?

Posted in digital transformation, governance, Management, Strategy
Tagged apps, immplementation, innovation, Products, SaaS, Trello

Social Tokens: Their Importance in the Digital World

Posted on November 14, 2021by Giles W. CrouchLeave a comment

Blockchain is giving us a solution that may help solve a critical issue with online communities.

Posted in digital transformation, governance, research, Social Media, Technology
Tagged Bitcoin, Blockchain, Community, Cryptocurrency, innovation, NFT, Products

Top 5 Reasons Digital Products Fail

Posted on September 30, 2021by Giles W. CrouchLeave a comment

For any business considering their first digital product, from web-based to mobile, avoid these mistakes.

Posted in Management, Netnography, Product, Product Management, UX strategy
Tagged creativity, culture, innovation, Marketing, Products, UX design, UX strategy

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Since 2008, we’ve completed over 200 UX research & netnographic projects for clients around the world.

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