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Tag: human-centric

Why We Should Replace “User” With “Human”

Posted on April 28, 2022by Giles W. CrouchLeave a comment

An ode to why the word "user" is not good for building good digital products.

Posted in Design, Management, Netnography, research, UX strategy

Tagged Design, HCI, human-centric, ideas, innovation, UX design

Netnography in urban design and architecture

Posted on October 22, 2019by Giles W. CrouchLeave a comment

A powerful form of insights.

Posted in Design, Management, Social Media, Urban Design

Tagged design anthropology, ethnography, human-centric, Netnography, research

Experienced

Since 2008, we’ve completed over 200 UX research & netnographic projects for clients around the world.

Exceptionally Focused

UX Research and Strategy. It’s in our very fibre. We’ve helped clients find new revenues, avoid catastrophe and make better, informed decisions.

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