While often conflated, ethnography and netnography serve two distinct purposes in UX strategy.
Netnography & Ethnography in UX Strategy and design
Tag: ethnography
Could social media evolve human culture globally?
For good or bad, social media is having a huge impact on our world. But will it lead to a boring monoculture?
The difference between digital transformation and adaptation
One of the most annoying business buzzwords today is "digital transformation". Essentially, it's a hijacked marketing term touted by the major consulting firms like Deloitte, KPMG, EY, BCG and others. The result? Sparking fear in the hearts of CEO's and CIO's that they must "digitally transform" their business. It's become inherently misleading and serves the…
ONA: The Hidden gem in a digital transformation
Why an ONA is a game changer
Netnography in urban design and architecture
A powerful form of insights.
NordSpark 