While often conflated, ethnography and netnography serve two distinct purposes in UX strategy.
Netnography & Ethnography in UX Strategy and design
Tag: design thinking
Moving to a collaborative IT services model
For decades, IT departments for the most part, have worked in companies in a cooperative model. With advances in technology and employees becoming increasingly more technically adept and cross-platform and data integration also becoming standard, the IT service model needs to change. We feel that model is one that is more collaborative. It’s on the…
The many faces of design
When most people hear the word "design" they think of graphic designers and artists designing logo's or nice posters. We tend to think in a visual term. This is correct and not entirely accurate. Today, design has come to mean a number of different things but no matter the function, all types of design professionals…
Prints Role as an Experience Product
By better understanding how consumers experience a product, new revenue opportunities arise.
