Fail to do the research and you could be killing your idea for a digital product right from the start. Here's why.
The danger of not doing UX research
Tag: business model
What it takes to win in the digital world
If you're going to do business in the digital world, you'd better be ready to play hardball. Here's why.
Overthinking a Digital Transformation
The failure rate of Digital Transformations is over 70%. There's. reason for that and we explore it here.
The social media sector is facing huge changes
Consumer privacy concerns, government regulation, anti-trust. The business model for social media will change. How?
What is Digital Maturity for Small & Medium Sized Businesses?
This is an important first step towards a digital transformation / adaptation for any business.
Digital Transformation for Small Business
For small business, think adaptation, not transformation.
What a smartphone says about change resistance
When it comes to a digital transformation (we prefer the word adaptation) the biggest challenge is people. And the key part of that, aside from personalities, siloed and kingdom building is the ability to adapt to change. In the ethnographic studies I’ve done at the start of developing a digital adaptation strategy for organizations, the…
Should magazines invest in voice platforms like Alexa or Google?
Is it worth investing in voice technologies like Alexa?
What does “digital” mean for magazines?
There are a lot of print-only magazines still quite active and to varying degrees, profitable. Then there are those magazines who’ve managed the complex challenge to become more digital. And in our experience, a lot more magazines who live in the painful purgatory of being quasi-digital. There’s no single solution for truly becoming more digital…
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