While often conflated, ethnography and netnography serve two distinct purposes in UX strategy.
Why an ONA is a game changer
Inclusivity with technology is critical today.
When most people hear the word "design" they think of graphic designers and artists designing logo's or nice posters. We tend to think in a visual term. This is correct and not entirely accurate. Today, design has come to mean a number of different things but no matter the function, all types of design professionals…