While often conflated, ethnography and netnography serve two distinct purposes in UX strategy.
Tech startups often think constantly adding features is good. It isn't. Here's why.
The future of how we engage with digital technology is all about context, time and place...
It's more than "zoom fatigue" that leaves us exhausted at the end of the day. Here's what's really going on...
Knowledge loss has always been a challenge. The pandemic and working from home has exacerbated it. What can you do?
For good or bad, social media is having a huge impact on our world. But will it lead to a boring monoculture?
Perceptions play a key role in how technologies are adopted by consumers. Here's why.
What does digital mean? Why is it distinct from other technologies? We look at the implications
The non-marketing version of what phygital really means and how it relates to humans.
When it comes to a digital transformation (we prefer the word adaptation) the biggest challenge is people. And the key part of that, aside from personalities, siloed and kingdom building is the ability to adapt to change. In the ethnographic studies I’ve done at the start of developing a digital adaptation strategy for organizations, the…