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Author: Giles W. Crouch

With over 25 years experience in the digital world, Giles delivers results for businesses and non-profits who want to be digitally successful. He's developed the strategy for and executed on numerous digital products, digital transformations and digital businesses. He's brought innovative technologies and digital products to market around the world, stood up product design teams, implemented agile governance models and improved agile development models to reduce time-to-market. Giles has helped traditional businesses like manufacturers find new digital revenue opportunities and build adjacent businesses. As a Chief Digital Officer (CIO) and digital anthropologist, Giles uniquely ties his deep knowledge of technology, marketing, design thinking and digital anthropology to solve these wicked problems. Giles' initial years in business were in marketing communications in the technology sector. He also co-founded the Ice Awards for creative in advertising in Atlantic Canada. Giles has been regularly interviewed by international news media on topics such as social media, blockchain, artificial intelligence and their impacts on society.

The danger of not doing UX research

Posted on May 5, 2022by Giles W. CrouchLeave a comment

Fail to do the research and you could be killing your idea for a digital product right from the start. Here's why.

Posted in Design, Management, Netnography, research, UX strategy
Tagged business model, capital, investment, MVP, research, startup, UX design

Why We Should Replace “User” With “Human”

Posted on April 28, 2022by Giles W. CrouchLeave a comment

An ode to why the word "user" is not good for building good digital products.

Posted in Design, Management, Netnography, research, UX strategy
Tagged Design, HCI, human-centric, ideas, innovation, UX design

UX Strategy: How Will You Play?

Posted on April 6, 2022by Giles W. CrouchLeave a comment

You have an overarching choice of your strategic approach. Be careful in how you choose.

Posted in Infonomics, Management, Product Management, Strategy, UX strategy
Tagged Competition, customer, hardball, market, softball, UX research

Competitor Analysis in UX Research

Posted on March 30, 2022by Giles W. CrouchLeave a comment

Key factors to consider when looking at competitors in UX research.

Posted in digital transformation, governance, Management, Product, Product Management, research, UX strategy
Tagged Business, Competition, competitor, First Mover, market, Netnography

UX Strategy & Stakeholders. Be Smart!

Posted on March 9, 2022by Giles W. CrouchLeave a comment

Why building a solid relationship with key stakeholders is critical to success.

Posted in Design, Management, Marops, Social Media, Strategy, UX strategy
Tagged CEO, CMO, culture, product design, stakeholder, Strategy, UX design

Is your marketing team drunk on data?

Posted on March 5, 2022by Giles W. CrouchLeave a comment

How do your build a marketing dashboard that actually works? Stop being drunk on too much data is a start.

Posted in Design, Marops, MarTech
Tagged analytics, dashboard, data, Insights, Marops, Metrics, OKR, tools

How Artists Bring Value to UX Research

Posted on February 22, 2022March 5, 2022by Giles W. CrouchLeave a comment

When it comes to UX design and digital products, artists can play a vital role.

Posted in Design, Journalism, Netnography, UX strategy

Building a Human First Metaverse & Web3

Posted on February 15, 2022by Giles W. CrouchLeave a comment

The metaverse and Web3 are a messy bunch of ideas. If we do move forward, can we make them more human?

Posted in Uncategorized
Tagged arts, future, humanities, innovation, Metaverse, sociology, Strategy, Web3

Why technology is coming at us so fast

Posted on February 4, 2022February 4, 2022by Giles W. CrouchLeave a comment

There is a reason, several actually, that technology is coming at us so fast.

Posted in Uncategorized
Tagged adaptation, culture, innovation, Strategy, technogenesis, tribal

Have consumers hit technology saturation?

Posted on January 17, 2022by Giles W. CrouchLeave a comment

Consumers have become over saturated with technology. What does this mean?

Posted in digital transformation, Management, MarTech, Product, Technology
Tagged consumer technology, Economics, IIoT, IoT, Marketing, technogenesis

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Since 2008, we’ve completed over 200 UX research & netnographic projects for clients around the world.

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UX Research and Strategy. It’s in our very fibre. We’ve helped clients find new revenues, avoid catastrophe and make better, informed decisions.

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