Fail to do the research and you could be killing your idea for a digital product right from the start. Here's why.
The danger of not doing UX research
Author: Giles W. Crouch
With over 25 years experience in the digital world, Giles delivers results for businesses and non-profits who want to be digitally successful. He's developed the strategy for and executed on numerous digital products, digital transformations and digital businesses.
He's brought innovative technologies and digital products to market around the world, stood up product design teams, implemented agile governance models and improved agile development models to reduce time-to-market. Giles has helped traditional businesses like manufacturers find new digital revenue opportunities and build adjacent businesses.
As a Chief Digital Officer (CIO) and digital anthropologist, Giles uniquely ties his deep knowledge of technology, marketing, design thinking and digital anthropology to solve these wicked problems. Giles' initial years in business were in marketing communications in the technology sector. He also co-founded the Ice Awards for creative in advertising in Atlantic Canada.
Giles has been regularly interviewed by international news media on topics such as social media, blockchain, artificial intelligence and their impacts on society.
Why We Should Replace “User” With “Human”
An ode to why the word "user" is not good for building good digital products.
UX Strategy: How Will You Play?
You have an overarching choice of your strategic approach. Be careful in how you choose.
Competitor Analysis in UX Research
Key factors to consider when looking at competitors in UX research.
UX Strategy & Stakeholders. Be Smart!
Why building a solid relationship with key stakeholders is critical to success.
Is your marketing team drunk on data?
How do your build a marketing dashboard that actually works? Stop being drunk on too much data is a start.
How Artists Bring Value to UX Research
When it comes to UX design and digital products, artists can play a vital role.
Building a Human First Metaverse & Web3
The metaverse and Web3 are a messy bunch of ideas. If we do move forward, can we make them more human?
Why technology is coming at us so fast
There is a reason, several actually, that technology is coming at us so fast.
Have consumers hit technology saturation?
Consumers have become over saturated with technology. What does this mean?
SAPIENT.D 