In our digital world the new normal is uncertainty, unprecedented volatility and rapid change.

We’ve delivered over 40 UX strategies and over 200 UX research projects for clients around the world. From startups to Fortune 100 brands.

Core Services

  • UX Research: Thinking of building a new app? Mobile app? While we don’t design websites or write software, we do know UX Strategy and UX Research. This is what you do before you call designers and software developers. If you don’t, your idea will fail, no matter how nice it looks.
  • Netnography: This is qualitative and quantitative research built on the well establish anthropological methodology known as ethnography. Except it is all done digitally, following an applied ethical process that can be entirely passive, engaged or a mix. We design the program based on your requirements.
  • UX Strategy: The complete package. The research, the ideal business model, go-to-market plan, value innovation model and UX design recommendations.
  • Digital Market Analysis – From a bottom-up or a top-down TAM (Total Addressable Market) to competitor landscapes and vertical market opportunity analysis, we deliver powerful insights that help you find out where and how to play to win.

Our Applied Skill Sets

  • Human Centric: We apply cultural anthropology, behavioural economics and sociology to ensure we always have a human centric approach to all projects.
  • Complexity Thinking – We didn’t add it in, but it’s something we’re into. Being digital today and preparing for tomorrow means understanding complex systems and making things work together.
  • Change Management – We understand that implementing new systems, products or services and making changes to your business model can be complicated. We’re trained in change management. We get it. We work from the ADKAR framework.
  • Systems Thinking – Beyond complexity thinking you need to understand how systems work today. The days of building one or two products and being stand-alone are gone. From Internet-of-Things to Big Data, Software-as-a-Service and Industrial-Internet-of-Things and Cloud platforms, we understand how systems need to work together.
  • Sociocultural Thinking: Most management structures and company systems today are based on the Industrial Revolution theories of organizational management, Mechanical Thinking. That is, treating humans as machines and not people, not considering corporate culture or how business is changing due to the pandemic. That’s sociocultural thinking and it’s an area well understand by contemporary management consultants. Because it works better in a digital world.

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