Businesses & organisations struggle with what “digital” means. This is where we help. From strategy to culture, digital governance and business models. We solve the wicked business problems of being digital.

We are not an IT services firm, but we enjoy working with them and their clients. We’ve been helping organisations become digitally mature at the executive level for over a decade. We are boutique and work with a limited number of clients at a time. This increases your success factor.

Digital at a Strategic Level
Our work is often at the executive level, in the C-Suite. Very often we work hand-in-hand with IT services firms and larger consulting firms, adding a very specific layer at the start of a Digital Transformation or Adaptation. We’re extremely good at solving wicked digital business problems leveraging Design Thinking and a human-centric approach to digital. This helps IT services firms and major consulting firms and your organisation to ensure higher success factors. We are highly focused, agile and adaptable. We work from fixed budgets and there’s no surprises. Our specialty in Digital Governance and strategy along with ethnographic research sets us apart and sets you up for success. 
We do not develop or sell software or even hardware. We leave that to those who are far more specialized than us. Once our work is completed, your IT service provider will be much better aligned to help you succeed through an implementation.
Netnographic Research (Astounding moments of Insight)
It’s our other passion that informs so much of our other work. Mostly because we absolutely love delivering those “a-ha” (no, not the band) moments to our clients. The kind that makes them really, really think. To date, we’ve delivered over 200 netnography research projects to clients large and small, all over the world. Netnography is a research methodology based on ethnography – the study of cultures and societies. Except we do it all online.
From market insights to brand reputation analysis, tourism insights and corporate intelligence, netnography is a value-added tool in the research tool box. It helps answer questions that many organisations struggle to answer through analog research methods such as surveys and focus groups, adding a new layer of context.

Our unique approach brings together digital anthropology, design, complexity and systems thinking. We work at the intersection of humans, technology, culture and society.